I launched TargetPult.
A VK Ads management service I built and launched entirely myself. It cuts manual work, optimises campaigns against sales and helps new MediaNation clients improve the economics of media buying too.
TargetPult is live, and the first clients are already connecting their accounts. The full feature list and demo request are on the service page (in Russian) ↗. Free platform access and ad-spend return terms apply to new MediaNation clients.
Why I built it
This is one of those rare launches I can describe literally: I built the complete product and took it live myself. Not a deck or a prototype, but a working service that clients are already joining. It grew out of a practical problem: VK Ads can do a lot, but once accounts, campaigns and ads multiply, specialists spend too much of their day switching screens, editing spreadsheets and repeating the same actions.
I wanted one workspace not just for ad controls, but for the whole operating loop: bulk actions, guarded automation, sales data and economics a manager can understand. That became TargetPult, StreamMyData's VK Ads management platform.
What is inside
- Every account in one table. Filter, launch, pause, rename and edit hundreds of campaigns, groups and ads without switching accounts.
- Copying and structure generation. Move a working setup between accounts, or generate groups from regions, interests, ages and other parameters.
- Guarded automation. Dry-run mode, budget-step limits, cooldowns, automatic shutdown after repeated errors and a complete before/after log.
- Sales next to clicks. Orders, revenue, CPA, DRR and ROI from web analytics, CRM, AppsFlyer or spreadsheets sit beside VK statistics down to the ad level.
- Daily operating tools. Creative library, lead forms, tags, saved filters, product-feed monitoring and an Excel workflow with a change preview.
Optimisation in two senses
Ad-management software is usually sold on convenience: copy a campaign faster, change bids in bulk, stop overspend in time. TargetPult does all of that. I also wanted it to improve not only the specialist's workflow, but the financial model of media buying itself.
TargetPult is therefore not sold as a standalone subscription. New clients buying VK Ads through MediaNation get the complete platform with no software fee. Depending on placement terms, up to 19% of ad spend can be returned or reinvested into campaigns. It is optimisation twice over: the tools improve advertising performance, while the agency model improves purchasing economics.
How access works
- Demo. In 30 minutes we show live campaigns and discuss account volume and KPIs.
- Buying through MediaNation. The offer applies to new agency clients starting VK Ads placement through us.
- Account connection. We can migrate campaigns and configure data sources and automation rules.
You can work independently, alongside MediaNation, or delegate campaign management completely. In every setup, management sees a consolidated view of business outcomes rather than clicks alone.
A launch that matters to me
My companies have many strong products built by teams. This one is different: I conceived, designed, coded and launched TargetPult myself. Now comes the rewarding part — watching real accounts connect and seeing the service save people hours of work and advertising money.
If VK Ads is a meaningful channel for you, we can demonstrate TargetPult on your use case and estimate both the operating time saved and the financial effect of changing the buying model.