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Recaps, cases and notes

On marketing, data and adopting AI — with examples from my companies and from the stage. No magic, no guru pose.

TargetPult: VK Ads management and up to 19% ad-spend return Product launch · October 16, 2026 I launched TargetPult — VK Ads operations and economics in one service A service I built entirely myself: bulk operations, guarded automation, sales next to clicks and better media-buying economics. Read → MediaNation × Chitai-Gorod case: DRR down 10×, CPO down 9× Case studies · October 16, 2026 From 126% DRR to 12.7%: UPCs and analytics in the Chitai-Gorod app Four years of MediaNation on the Chitai-Gorod app: DRR down 10×, CPO down 9×. I brought this client into the agency myself. Read → MediaNation × CoolClever case: DRR from 80% to 19%, ROAS +155% Case studies · October 16, 2026 From 80% DRR to 19%: UPCs restored profitability for the CoolClever app Ten months: DRR from 80.5% to 18.7%, ROAS +155%, purchases +30.8% on a budget −59%. AppMetrica first, then UPCs. Read → Illustration: three video players with data rows pulled out of their ads Study · open dashboard Who advertises in online video: what Rutube, VK Video and Zona show Rutube serves ads in 48% of sessions and almost never lets you skip; VK Video in 29%, but 83% are skippable. No legal disclaimers were detected in the pirate app Zona. Read and open the dashboard → Illustration: the key interest rate looming over buildings under construction Dashboard · updated monthly Square Meters and the Rate: an open dashboard on new-build mortgages in 19 Russian regions New-build mortgages across 19 Russian regions against the key rate and the dollar. August 2026: −27% year on year, the worst August in seven years. Read and open the dashboard → Three ad sources turned out to be one stream; the investigation took 8 minutes of agent work Building an AI agent · October 1, 2026 “That just doesn't happen”: how the StreamMyData AI agent took apart too-perfect metrics in 8 minutes Three ad sources with metrics identical to a decimal and Safari on Windows. How the StreamMyData AI agent gathered evidence of fraud in 8 minutes — and what an agent you can trust looks like. Read → Two MediaNation case studies in Yandex PromoPages: loan conversion 2.8× above plan and 139,000 read-throughs Case studies · October 1, 2026 Two MediaNation case studies in Yandex PromoPages: content that sells Yandex published two MediaNation case studies: Moneyman — loan conversion 2.8× above plan, ROBINZON — 139,000 read-throughs. Plus a takeaway for any niche. Read → “Lida, where are the leads?” podcast: how to get into AI answers Podcast · September 30, 2026 How to get into AI answers: GEO, AI search and why SEO isn't going anywhere How a business becomes a source for AI answers: three first steps, how to choose platforms, which metrics to track and why GEO doesn't replace SEO. Read → Ivan Barchenkov at the Agency Club installation on the Vladivostok waterfront, the Golden Bridge behind Notes · September 30, 2026 Vladivostok, Yandex and 2027: why an agency needs to be in this room Yandex's closed meeting with partner agencies: plans for 2027, where the market is heading and what it gives clients. Read → Two Performance Marketing Forum XXVI awards Talk recap · September 30, 2026 All SEO analytics in one report: my PMF XXVI talk and two awards StreamMyData's unified SEO report and four AI-agent cases: fraud, a micro-goal 11× better, an ad account audit in minutes, a traffic drop solved in 30 minutes instead of a week. Read →