Entrepreneur · digital marketing · AI · code
Building marketing that is measured in money — since 2006. I run three companies and write code myself: my AI works inside live business processes — mine and my clients' — not in slide decks.
in digital marketing — since 2006
1st place: “Person of the Year” in performance marketing
businesses: the MediaNation agency plus SearchBooster and StreamMyData products
“The Internet Marketing Bible”, two editions at BOMBORA
Consulting
I work with owners and management teams. I don't bring an “80-slide strategy” — I bring the experience of someone who runs an agency and two products every day. With the owner I discuss unit economics, with the team — architecture and APIs, and when needed I open the IDE and build the pilot myself.
I audit marketing as an operator: channels, analytics, team, economics. The result is a short, honest document: what's losing money, what to fix first, and what it costs.
2–3 weeks · interviews, access, report with an action plan
Not a “lecture about neural networks” but working pipelines: AI agents, automation of reporting, content, sales and routine. A live example from my companies: an ad feed audit — 6 hours of manual work vs 5 minutes of an agent.
a 4–8 week sprint together with your team
I assemble the picture where you can see how advertising turns into money: a data warehouse, connectors, data marts, dashboards and reports trusted by both marketing and the CFO.
an audit of your current analytics, or a project with the StreamMyData team
I build the marketing-sales loop in B2B: funnel, CRM as the single source of truth, motivation, KPIs and processes. The experience comes from my own sales teams in the agency and two SaaS products.
funnel audit + hands-on support of the changes
From MVP to systematic sales: positioning, pricing, unit economics, the product-marketing loop. I've walked this path twice — with SearchBooster and StreamMyData.
consultations or a product sprint
Regular one-on-one sessions: strategy, org structure, hiring, product, priorities. The role is not a consultant with slides but an entrepreneur next to you who has already stepped on these rakes.
2–4 sessions a month · from one quarter
Companies
Everything I advise in consulting is first tested here — on my own teams, budgets and clients.
Partner & CEO
Full-cycle digital agency, in the market since 2008: performance marketing, SEO, display and mobile advertising, end-to-end analytics. Over 100 specialists, offices in Moscow and Nizhny Novgorod. Consistently ranked among Russia's leading agencies — Runet Rating, AdIndex, RUWARD.
Clients include Petrovich, LitRes, Hoff, VseInstrumenty, O'KEY, Chitai-Gorod, Finn Flare.
Founder & CEO
Smart search and personalization platform for online stores: query understanding, merchandising, product recommendations and AI assistants that lift website conversion. Sber500 accelerator alumnus, listed in Russia's national software registry.
Founder & CEO
End-to-end and predictive analytics platform: 30+ connectors to ad systems, CRMs and marketplaces, ready-made reports and an AI data analyst that answers questions in plain words, not spreadsheets. Skolkovo resident, in the national software registry. Clients include LitRes and CDEK.
Advisor
Dynamic remarketing system. I help the team with product development and marketing.
About
A nerd in the best sense: a school medal, a diploma with honors, a second degree “out of curiosity” and an MBA in investment management. I came to marketing from biology — and I still see business as a living system.
First money online: a website about Japan, SEO, my own online store.
An international environmental foundation — from courier to corporate fundraising programs.
Yandex — key account manager for major advertisers.
MediaNation — joined as business development director, grew to partner and CEO.
SearchBooster — launched the smart search product for e-commerce.
Sber500 — SearchBooster graduated from the 4th wave of the international accelerator.
Growing StreamMyData, advising dynotech.io, embedding AI into the processes of all three companies.
Brands I've worked with
Statuses & certifications
Yandex-certified expert in advertising technology training — certificate No. 00004, the fourth in Russia · Google Ads, Google Analytics, DV360, YouTube, K50 certifications · Silver Mercury 2023 jury member · MBA in investment management · “Financial Strategy”, SKOLKOVO business school
Off duty
American pool, miniature painting, paintball, cycling, biology and biotech — up to an astrobiology certificate from the University of Edinburgh. If business is ever found on Mars, I'm ready.
Appendix · documents
Approach
AI is being sold as sorcery. I show the tools together with their limits — and say honestly where they save money and where they still just burn it.
There is one criterion of results: revenue, margin, speed of processes. A beautiful deck is a by-product, not the outcome.
I write code myself: AI agents, automations and internal tools of my companies — from idea to production. I only recommend what I've built and tested.
Publications & talks
Books
BOMBORA / Eksmo · 2023 · in Russian
The Internet Marketing Bible
A complete guide to internet marketing — for beginners and professionals.
BOMBORA / Eksmo · 2025 · in Russian
The Internet Marketing Bible 2.0
A reworked edition — with new tools and today's market realities.
Named one of the best marketing books by the Guild of Marketers
Watch (in Russian)
Read & listen (in Russian)
Contact
Write a couple of paragraphs about your business and what you want to change. I reply personally; if the task isn't mine, I'll say so honestly and point you to the right people.
